For beauty pros in South Florida
Every call answered.
Every client booked.
We set up the AI receptionist, website and booking system behind your beauty business. Calls get answered, clients get booked, and you stay focused on the chair.
Sound familiar?
Busy hands. Missed clients.
You're great at what you do. The calls, the DMs and the follow-ups shouldn't depend on you being free.
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"I can't pick up the phone with my hands in someone's hair."
Answered 24/7 by your AI receptionist
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"By the time I answer a DM, they already booked somewhere else."
Replied in seconds, day or night
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"My website doesn't bring in clients. Or I don't have one."
A website built to turn visitors into bookings
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"Clients forget their appointments and I lose the slot."
Reminders go out on their own
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"I don't have time to figure out all this tech."
We set it all up for you
Services
Everything behind the chair, handled.
One setup that answers, books, reminds and follows up for you. Pick one piece, or let us build the whole system.
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AI receptionist
Answers calls and messages 24/7, books appointments into your calendar and follows up with every lead. Even at 10 PM. Even when you're mid-service.
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Websites
A fast, SEO-optimized site that looks like your brand and turns Google searches into bookings.
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CRM and booking system
Your clients, bookings, reminders and messages in one place, instead of five apps and a notebook.
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Automations
Reminders, rebooking nudges and review requests that send themselves. Fewer no-shows, more regulars.
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Content creation
Professional photos and videos of your work, made for Instagram, your website and Google.
How it works
Three steps. Zero tech.
- 01
Free consultation
A quick call about how clients find and book you today, and where they slip away.
- 02
We build it
We set up and connect everything: receptionist, website, booking, reminders. You don't touch the tech.
- 03
You get booked
Calls get answered and reminders go out while you focus on your clients. We stay on for updates and support.
About
Built by a beauty pro.
Before The Backstage Group, Alina Gobbi was a hair and makeup artist. She built her clientele from zero with a website, Google and networking, and she knows what it costs to miss a call because your hands are busy.
Now she builds the systems behind independent beauty businesses: the receptionist that never sleeps, the website that gets found, the reminders that keep your schedule full. You focus on the beauty. We handle the business behind it.
What our clients say
"She set up my Med Spa with a whole professional software system and she built a beautiful website that actually generates clients. Now I can actually concentrate on doing what I love."
"Working together felt easy and comfortable from day one. The final website truly feels like me and represents my business beautifully."
Q&A
Good questions.
What exactly do you set up?
Whatever your business is missing: an AI receptionist, a website, a CRM and booking system, automated reminders and follow-ups, and content. Start with one piece or let us build the whole system.
Do I need to be good with tech?
No. We build, connect and test everything, then show you the few things you'll actually use day to day. If something breaks, you call us, not a help desk.
What can an AI receptionist actually do?
It answers calls and messages 24/7, books, moves and cancels appointments in your calendar, and answers common questions about your services, prices, hours and location. It also follows up with people who reached out but didn't book. Anything it can't handle, it passes to you with a quick summary.
When will my new website start bringing in clients?
SEO is long-term growth, not a quick fix. In month one your site gets indexed and you may see your first clicks from Google. By month two, many clients start getting their first inquiries. Results vary by industry, location and competition.
Do you offer support after launch?
Yes. Hosting, monthly updates, performance monitoring, and CRM support, troubleshooting and staff training are all available.
Stop managing the tech.
Start growing your business.
Book a free consultation. We'll show you where clients are slipping away and how to fix it.